Elbrander | Online Design, Print, Brand Agency & More.

BRANDED MERCHANDISE DESIGN

( * ) - required field

PROJECT TITLE * DESCRIBE YOUR ORGANISATION OR PRODUCT * SELECT INDUSTRY *

DESCRIBE YOUR DESIGN PROJECT *

Describe and explain your aims and design requirements in detail below. Tell the designers exactly what you want, but also let them know where they are free to be creative.

Guideline: 
	Overview & Background 
	<ul>
	<li>Provide some background on your organisation</li>
	<li>Highlight any sensitivities or issues that need to be considered</li>
	</ul>
	Objectives 
	What outcome do you want as a result of this project? Relate your objectives to your target audience. 
	 
	Target Audience 
	Describe the primary audience, and any secondary audience or other stakeholders. 
	 
	Key Message 
	Detail the key messages you need to share. Specify what call to action you want to get your audience to act. 
	 
	Campaign Look & Feel 
	Specify the preferred style for your design. Explain how you want your design perceived. Provide any relevant branding standards or style guides 
	 
	Deliverables Required 
	Be specific about what you need. Describe the finished product. 
	 
	Competitive Analysis 
	Who are your competitors? If possible share examples of the projects that might compete with yours.

SOME TIPs

• Describe your aims and requirements in detail. E.g. desired theme, style, gender, fun, corporate, entertaiment, health, education, technology, agriculture, etc.
• Attach images or even indicate website links they can follow to best understand your interest.
• Let the designers know where they're free to be creative.

COLOR ASSICIATIONs

Reds: Passion, Vigor, Love, Danger.

Oranges: Creativity, Unique, Stimulation.

Yellows: Knowledge, Energy, Joy, Youth.

Greens: Fertility, Wealth, Healing, Growth.

Blues: Knowledge, Trust, Tranquility, Calm.

Purples: Royalty, Wisdom, Imagination.

Blacks: Fear, Secrecy, Formal, Luxury.

Greys: Balance, Neutrality, Uncommitted.

Whites: Purity, Healing, Clean, Virtue.